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Trust in Media at New Low of 28% in U.S.

Republicans’ confidence in mass media to report news “fully, accurately and fairly” now at 8%

By Megan Brenan | GALLUP

WASHINGTON, D.C. — Americans’ confidence in the mass media has edged down to a new low, with just 28% expressing a “great deal” or “fair amount” of trust in newspapers, television and radio to report the news fully, accurately and fairly. This is down from 31% last year and 40% five years ago.

Meanwhile, seven in 10 U.S. adults now say they have “not very much” confidence (36%) or “none at all” (34%).

When Gallup began measuring trust in the news media in the 1970s, between 68% and 72% of Americans expressed confidence in reporting. However, by the next reading in 1997, public confidence had fallen to 53%. Media trust remained just above 50% until it dropped to 44% in 2004, and it has not risen to the majority level since. The highest reading in the past decade was 45% in 2018, which came just two years after confidence had collapsed amid the divisive 2016 presidential campaign.

The latest 28% confidence reading, from a Sept. 2-16 poll, marks the first time the measure has fallen below 30%.

Media Trust at Record Lows Among All Party Groups

Although Democrats and Republicans continue to express different levels of trust in the news media, the percentages with high confidence in reporting are at low points among all party groups.

Read more here.

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