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Lessons to be learned from effective communications

When the owners of the Catlow Theater achieved their goal of raising $100,000 for migrating to the digital delivery of movies in just hours short of seven days through their KickStarter web page, they were quoted as saying, “We’re just in shock.”  Frankly, we at The Observer were not, since they thoughtfully crafted a clear message to those who might assist them the minute their website went live.

Their narrative began with an explanation of circumstances they were in with the movie industry announcing the pending cessation of 35mm film distribution and the difficulties they were facing in upgrading their equipment.  The implications of not migrating, not only for them, but thousands of loyal patrons, were spelled out clearly, and the result was over a thousand “backers” fully funded their campaign because they recognized the necessity to help the Catlow owners out.

The Observer believes that many can learn from this positive scenario whether it is fundraising or proposing amendments to Village codes by our Village leaders by following the same textbook steps the Catlow owners did as follows:

Would a more open, proactive communications path have changed the outcome of Village initiatives such as the lighting ordinance, the electrical aggregation referendum question or the Home Occupation Ordinance amendment on commercial horse boarding?  The answer is debatable. But we’ll never know until our Village leaders realize that effective, above-boards communication with residents is the first step in getting our Village back on a true and steady course.

–     The Observer

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