Eileen T. Meslar/Chicago Tribune
By The Editorial Board | Chicago Tribune
In the annals of global problems, a supermarket shopping app sounds like small potatoes. But like much in life, the seemingly trivial bespeaks of issues of weightier import. In this particular case, it involves whether anyone without a smartphone should be paying higher prices than one clutching one in their hands as they push their cart.
That’s how it goes with the Jewel-Osco shopping app that requires you to digitally “clip” coupons to get the store’s best deals on (as we write) such items as Chips Ahoy!, Samyang noodles, Garrett popcorn and Mary Kitchen corned beef hash.
Even Simply Orange juice. Not simply priced.
No phone, higher cost for you.
Jewel’s competitors do it differently: Whole Foods has Amazon Prime discounts, but all you have to do is enter your phone number at check out. Costco, Trader Joe’s and Aldi don’t traffic in clippery and give everyone the same price. At Jewel-Osco, you have to go item by item.
From Jewel’s point of view, this merely is a digital updating of the coupons people still can clip in this and other newspapers. They’re part of what economists call price discrimination. Jewel wants its rich, busy customers who can’t be bothered to “clip” things to pay more while also snagging those who are more price sensitive and willing to invest the time in getting a deal. These days, some form of variable pricing is everywhere, from airlines to online promo codes.
Editorial continues here.