Magnicity, the global operator and creator of innovative, experiential attractions high above notable cities, celebrates the grand opening of CloudBar on the 94th floor of the former John Hancock Center (875 N. Michigan Ave.). Situated over 1,000 feet above The Magnificent Mile at 360 CHICAGO Observation Deck, the new concept bar unveiled reimagines how tourist destinations feature hyper-local artisans and food and beverage partnerships to magnify a city’s authentic best.
“We want each Magnicity location to act as a true city ambassador for our guests – encouraging exploration of the vibrant neighborhoods within our cities and forging new adventures and experiences. We are thrilled to introduce our brand-new bar concept with CloudBar,” says Alexia Vettier, CEO of Magnicity, a Paris-based company that owns and operates 360 CHICAGO and other Magnicity experiences in landmark locations around the world.
Expect sky-high style and an exclusive showcase of Chicago’s makers and artisans curated from the diverse communities admired in the city’s distinct neighborhoods.
The $2M+ renovation and opening of CloudBar represents the most recent of a ten-year, $14M investment strategy at 360 CHICAGO, all with a goal of centering authentic Chicago stories and experiences in every aspect of the guest journey.
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